Where I help
Where I help
Where I help
Startups tend to break in predictable ways as they grow. I’m usually called in at those inflection points to steady execution and rebuild momentum.
As a Strategic Advisor, I design the system and coach your team through implementation. As a Fractional Executive, I step in to own outcomes and drive execution until things run smoothly again. We dial the level of involvement up or down as the company’s needs change—finding the right blend of support for where you are right now.
Below are the inflection points where I’m most often called in and how I plug in to fix them.
Startups tend to break in predictable ways as they grow. I’m usually called in at those inflection points to steady execution and rebuild momentum.
As a Strategic Advisor, I design the system and coach your team through implementation. As a Fractional Executive, I step in to own outcomes and drive execution until things run smoothly again. We dial the level of involvement up or down as the company’s needs change—finding the right blend of support for where you are right now.
Below are the inflection points where I’m most often called in and how I plug in to fix them.
Everything Takes Too Long
Everything takes three times longer than it should. You need systems, workflows, and infrastructure that let the company run without constant firefighting—OKRs, dashboards, hiring processes, financial controls, and the operating rhythms that turn chaos into momentum.
Everything takes three times longer than it should. You need systems, workflows, and infrastructure that let the company run without constant firefighting—OKRs, dashboards, hiring processes, financial controls, and the operating rhythms that turn chaos into momentum.
What This Might Look Like
Install your first operating system: OKRs, dashboards, reporting rhythms
Design and implement exec/board meeting cadence and materials
Create scalable processes and workflows for growth
Implement systems so growth doesn’t create chaos
Build repeatable hiring, onboarding, and performance management systems
Establish financial visibility and controls
Stand up financial and operational dashboards
Fix bottlenecks: finance, HR, legal, compliance, revenue ops
Build data infrastructure: dashboards, metrics, reporting
Develop hands-on frameworks and playbooks
What This Might Look Like
Install your first operating system: OKRs, dashboards, reporting rhythms
Design and implement exec/board meeting cadence and materials
Create scalable processes and workflows for growth
Implement systems so growth doesn’t create chaos
Build repeatable hiring, onboarding, and performance management systems
Establish financial visibility and controls
Stand up financial and operational dashboards
Fix bottlenecks: finance, HR, legal, compliance, revenue ops
Build data infrastructure: dashboards, metrics, reporting
Develop hands-on frameworks and playbooks
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Design the operating system with you and advise on implementation
Fractional Executive: Build and run the systems myself, stand up the infrastructure
Strategic Advisor: Design the operating system with you and advise on implementation
Fractional Executive: Build and run the systems myself, stand up the infrastructure
If I Stop, Everything Stops
You’re still the engine behind everything. Every decision, every problem, every next step. It’s not sustainable. The challenge isn’t just delegation, it’s learning to lead through others, putting systems in place that work without you, and making the shift from doing to directing without losing what makes the company yours.
You’re still the engine behind everything. Every decision, every problem, every next step. It’s not sustainable. The challenge isn’t just delegation, it’s learning to lead through others, putting systems in place that work without you, and making the shift from doing to directing without losing what makes the company yours.
What This Might Look Like
Free founder from firefighting to focus on moving forward
Act as founder’s right hand for operational complexity
Stabilize operations when founder is overloaded
Take over decision fatigue and day-to-day operational complexity
Map delegation strategy and coach through letting go
What This Might Look Like
Free founder from firefighting to focus on moving forward
Act as founder’s right hand for operational complexity
Stabilize operations when founder is overloaded
Take over decision fatigue and day-to-day operational complexity
Map delegation strategy and coach through letting go
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Coach you through letting go and design what you delegate
Fractional Executive: Take things off your plate immediately and own the operations
Strategic Advisor: Coach you through letting go and design what you delegate
Fractional Executive: Take things off your plate immediately and own the operations
I Know How to Build Product — Not a Company
You know how to build product, but building the company that scales it is a completely different skill set. And no one teaches you how. Building a product = making something people want. Building a company = creating the human + structural system that can keep delivering value at scale.
You know how to build product, but building the company that scales it is a completely different skill set. And no one teaches you how. Building a product = making something people want. Building a company = creating the human + structural system that can keep delivering value at scale.
What This Might Look Like
Guide shift from building product to building company
Establish company-building discipline
Design company to scale (mindset and structure)
Create structure, roles, and rhythms so the business runs with consistency when you step back
Show how to distribute decisions effectively without micromanaging
Organize the foundational structure and systems of the company
What This Might Look Like
Guide shift from building product to building company
Establish company-building discipline
Design company to scale (mindset and structure)
Create structure, roles, and rhythms so the business runs with consistency when you step back
Show how to distribute decisions effectively without micromanaging
Organize the foundational structure and systems of the company
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Guide the mental shift and design the foundation with you
Fractional Executive: Build the company structure while you stay focused on product
Strategic Advisor: Guide the mental shift and design the foundation with you
Fractional Executive: Build the company structure while you stay focused on product
Growth Is Breaking What Worked Before
The org structure doesn’t work at this size, groups aren’t aligned, early leaders are hitting their limits, and culture is fraying. You need to redesign the company for scale before it collapses under its own success.
The org structure doesn’t work at this size, groups aren’t aligned, early leaders are hitting their limits, and culture is fraying. You need to redesign the company for scale before it collapses under its own success.
What This Might Look Like
Scale founder-based leadership from 1–200+
Design and optimize exec team structure and fit
Design org structure: who to hire next, when to add layers, how reporting lines evolve
Professionalize HR and performance systems
Build cross-functional alignment across functions
Implement unified operating cadence across departments
Support leadership stretch: help early managers step up or add layers
Preserve culture during rapid headcount growth
What This Might Look Like
Scale founder-based leadership from 1–200+
Design and optimize exec team structure and fit
Design org structure: who to hire next, when to add layers, how reporting lines evolve
Professionalize HR and performance systems
Build cross-functional alignment across functions
Implement unified operating cadence across departments
Support leadership stretch: help early managers step up or add layers
Preserve culture during rapid headcount growth
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Design the scaling architecture and advise leadership through transition
Fractional Executive: Build the systems, run cross-functional alignment, layer the leadership
Strategic Advisor: Design the scaling architecture and advise leadership through transition
Fractional Executive: Build the systems, run cross-functional alignment, layer the leadership
The People Stuff Is Draining Me
The high-stakes dynamics that no playbook covers: cofounder conflict, exec exits, team friction, tough investor relations, board politics, hiring your first executive. The moments that can sink the company if handled wrong.
The high-stakes dynamics that no playbook covers: cofounder conflict, exec exits, team friction, tough investor relations, board politics, hiring your first executive. The moments that can sink the company if handled wrong.
What This Might Look Like
Hire your first non-founding executive
Manage founder exits
Manage leadership team member exits
Handle board member onboarding and exits
Navigate and resolve leadership team friction
Address and resolve cofounder conflict
Set up Founder/CEO and COO combo for success
Navigate tough investor relations
Navigate complex strategic relationships and partnerships
Mediate high-stakes interpersonal dynamics
Optimize exec team structure and fit
What This Might Look Like
Hire your first non-founding executive
Manage founder exits
Manage leadership team member exits
Handle board member onboarding and exits
Navigate and resolve leadership team friction
Address and resolve cofounder conflict
Set up Founder/CEO and COO combo for success
Navigate tough investor relations
Navigate complex strategic relationships and partnerships
Mediate high-stakes interpersonal dynamics
Optimize exec team structure and fit
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Coach you through the dynamics and strategy for resolution
Fractional Executive: Step in directly to mediate, restructure, and manage the transition
Strategic Advisor: Coach you through the dynamics and strategy for resolution
Fractional Executive: Step in directly to mediate, restructure, and manage the transition
I Don’t Know How to Lead at This Level
You need to leap from hands-on founder to CEO who leads through others. And your early team needs to evolve too—from scrappy operators to leaders who can own functions, build teams, and scale without you running everything.
You need to leap from hands-on founder to CEO who leads through others. And your early team needs to evolve too—from scrappy operators to leaders who can own functions, build teams, and scale without you running everything.
What This Might Look Like
Guide Founder → CEO transition
Teach how to lead through others without losing vision or control
Coach managers and install leadership layers
Coach new leaders to scale, not just manage
Build exec team trust, alignment, and performance cadences
Create scalable people processes: hiring, onboarding, feedback
Develop leadership team structure and fit
Install performance management that develops leaders
Leadership development and team building
Decision-making and problem-solving for leadership
What This Might Look Like
Guide Founder → CEO transition
Teach how to lead through others without losing vision or control
Coach managers and install leadership layers
Coach new leaders to scale, not just manage
Build exec team trust, alignment, and performance cadences
Create scalable people processes: hiring, onboarding, feedback
Develop leadership team structure and fit
Install performance management that develops leaders
Leadership development and team building
Decision-making and problem-solving for leadership
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Guide you and your leadership team through the evolution
Fractional Executive: Develop your leaders hands-on and build the systems that scale them
Strategic Advisor: Guide you and your leadership team through the evolution
Fractional Executive: Develop your leaders hands-on and build the systems that scale them
When I Hit Capacity, the Company Stalls
You’re drowning in firefighting and decisions only you can make. Every time you hit your limit, momentum slows—or stops altogether. I step in as your right hand: taking ownership of operational complexity, keeping the business moving forward, and freeing you to focus on product, vision, and leadership.
You’re drowning in firefighting and decisions only you can make. Every time you hit your limit, momentum slows—or stops altogether. I step in as your right hand: taking ownership of operational complexity, keeping the business moving forward, and freeing you to focus on product, vision, and leadership.
What This Might Look Like
Step into critical gaps—from leading acquisitions and integrations to owning ops/finance/HR temporarily until the right exec is hired
Handle complex projects: expansion, compliance, partnerships
Drive cross-functional execution
Take on projects with no natural owner: regulatory, vendor negotiations, investor reporting
Provide leadership scale without permanent overhead
What This Might Look Like
Step into critical gaps—from leading acquisitions and integrations to owning ops/finance/HR temporarily until the right exec is hired
Handle complex projects: expansion, compliance, partnerships
Drive cross-functional execution
Take on projects with no natural owner: regulatory, vendor negotiations, investor reporting
Provide leadership scale without permanent overhead
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Help you scope the project and decide who should own it
Fractional Executive: Own and deliver the project myself
Strategic Advisor: Help you scope the project and decide who should own it
Fractional Executive: Own and deliver the project myself
I’m Not Showing Up Strong in Front of My Board and Investors
Without discipline and clear reporting, every board meeting feels like defense instead of leadership. I build the oversight, metrics, and prep that earn investor confidence and get you ready for fundraising, diligence, or exit.
Without discipline and clear reporting, every board meeting feels like defense instead of leadership. I build the oversight, metrics, and prep that earn investor confidence and get you ready for fundraising, diligence, or exit.
What This Might Look Like
Build financial discipline and oversight
Set the board up for success, including proper governance
Build fundraising readiness: metrics, decks, data room, story
Stand up effective board reporting and fundraising prep
Build data infrastructure for decision-making
Create dashboards that prove operational maturity
Prepare the company for exit or acquisition
Manage the sale of the company
Give investors confidence through operational excellence
What This Might Look Like
Build financial discipline and oversight
Set the board up for success, including proper governance
Build fundraising readiness: metrics, decks, data room, story
Stand up effective board reporting and fundraising prep
Build data infrastructure for decision-making
Create dashboards that prove operational maturity
Prepare the company for exit or acquisition
Manage the sale of the company
Give investors confidence through operational excellence
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Design the metrics framework and coach you through board dynamics
Fractional Executive: Build the dashboards, own board reporting, run fundraising prep
Strategic Advisor: Design the metrics framework and coach you through board dynamics
Fractional Executive: Build the dashboards, own board reporting, run fundraising prep
I Can’t Keep Masking, It’s Exhausting Me
For founders on the autism spectrum: the usual playbook assumes neurotypical wiring and it doesn’t fit. You’re constantly translating yourself, often misunderstood, and operating in a world not designed for you. The cognitive load is exhausting. You need to build a company that works with your wiring, not against it, so you can lead authentically and scale without burning out.
For founders on the autism spectrum: the usual playbook assumes neurotypical wiring and it doesn’t fit. You’re constantly translating yourself, often misunderstood, and operating in a world not designed for you. The cognitive load is exhausting. You need to build a company that works with your wiring, not against it, so you can lead authentically and scale without burning out.
What This Might Look Like
Understand your wiring: uncover how you’re wired, clarify strengths/sensitivities, and create a shared language others can work with.
Anticipate and reduce friction: spot where misalignments will show up (board, team, investors) and design practices that ease the load.
Translate and bridge: act as your sounding board (“WTF is wrong with humans?”), translate you to others (and others to you), and step in when communication breaks down.
Build systems that fit you: design company practices and rhythms around your wiring, reducing cognitive load while still scaling.
Support resilience: help regulate during overwhelm, update “human simulation software,” and teach repair skills when things go sideways.
Shape sustainable leadership: ensure you’re not held back by mismatched expectations, and create space to lead authentically and reduce masking.
What This Might Look Like
Understand your wiring: uncover how you’re wired, clarify strengths/sensitivities, and create a shared language others can work with.
Anticipate and reduce friction: spot where misalignments will show up (board, team, investors) and design practices that ease the load.
Translate and bridge: act as your sounding board (“WTF is wrong with humans?”), translate you to others (and others to you), and step in when communication breaks down.
Build systems that fit you: design company practices and rhythms around your wiring, reducing cognitive load while still scaling.
Support resilience: help regulate during overwhelm, update “human simulation software,” and teach repair skills when things go sideways.
Shape sustainable leadership: ensure you’re not held back by mismatched expectations, and create space to lead authentically and reduce masking.
What This Might Look Like
Deep product and customer knowledge
Long-term vision and emotional stake
Ability to pivot and innovate
Relentless ownership mindset
Strategic Advisor: Navigate people dynamics, design systems that fit your wiring, coach leadership/board on working with you
Fractional Executive: Act as translator and bridge, build systems around you, mediate when needed, train your team
Strategic Advisor: Navigate people dynamics, design systems that fit your wiring, coach leadership/board on working with you
Fractional Executive: Act as translator and bridge, build systems around you, mediate when needed, train your team
How to Work With Me
How to Work With Me
Strategic Advisor Engagements
When you need a thinking partner
Monthly or bi-weekly strategic sessions
On-call for high-stakes decisions and critical moments
I design the architecture, you and your team implement with my guidance
Lower time commitment, outsized leverage where it matters most
Strategic Advisor Engagements
When you need a thinking partner
Monthly or bi-weekly strategic sessions
On-call for high-stakes decisions and critical moments
I design the architecture, you and your team implement with my guidance
Lower time commitment, outsized leverage where it matters most
Strategic Advisor Engagements
Fractional Executive Engagements
When you need another operator in the room
~ 1-3 days per week embedded with your team
I build and run the systems, own outcomes, deliver results
Hands-on execution across multiple functions
Higher time commitment, direct operational relief and momentum
Fractional Executive Engagements
When you need another operator in the room
~ 1-3 days per week embedded with your team
I build and run the systems, own outcomes, deliver results
Hands-on execution across multiple functions
Higher time commitment, direct operational relief and momentum
Fractional Executive Engagements
You don’t have to know upfront which model is right. We’ll shape the engagement around what the company actually needs and adjust as it evolves. Sometimes that means pure advising, sometimes full-on fractional leadership, and often it’s a hybrid in between. I might be hands-on in one area while staying high-level in another.
You don’t have to know upfront which model is right. We’ll shape the engagement around what the company actually needs and adjust as it evolves. Sometimes that means pure advising, sometimes full-on fractional leadership, and often it’s a hybrid in between. I might be hands-on in one area while staying high-level in another.
Let's talk about what you're facing and figure out the right fit.
Let's talk about what you're facing and figure out the right fit.