Dawn Umlah

STRATEGIC DECISION PARTNER

Dawn Umlah

STRATEGIC DECISION PARTNER

Dawn Umlah

STRATEGIC DECISION PARTNER

FOR VCs


Someone you can send in. Who founders trust.


I've been a VC and I've been the CEO. I understand both seats and the tension between them.


TL;DR

How I work with VCs

  • Fractional operating partner across the portfolio

  • Dropped into a single company that isn't reaching its potential

  • Reading AI exposure and execution capacity across the portfolio


What I help with

  • Founder and CEO questions, including succession

  • Leadership teams that won't align

  • Scaling, board dynamics, missed targets

  • AI exposure, turnarounds, founder retention


What you get

  • A read on the real issue, fast, including whether the team can actually execute. That last part is the one you can't get from a deck.

  • The difference named clearly between a founder problem and a company-built-wrong-around-the-founder problem. Most of the time it's the second, and that's fixable.

  • A true partner to the founder, which is the only thing that gets anyone to the truth.

  • A better outcome for the company, with the founder still leading it.

TL;DR

How I work with VCs

  • Fractional operating partner across the portfolio

  • Dropped into a single company that isn't reaching its potential

  • Reading AI exposure and execution capacity across the portfolio


What I help with

  • Founder and CEO questions, including succession

  • Leadership teams that won't align

  • Scaling, board dynamics, missed targets

  • AI exposure, turnarounds, founder retention


What you get

  • The real issue, named. The presenting problem and the actual problem are rarely in the same place.

  • Decisions you can stand behind, made faster than you'd reach them alone.

  • A company that stops running through you for everything.

  • Someone who stays steady when the situation isn't, and tells you the truth the whole way.

FOR VCs


Someone you can send in. Who founders trust.




I've been a VC and I've been the CEO. I understand both seats and the tension between them.

I work with VCs in three ways:


Operating Partner
Some firms have a dedicated operating partner or head of portfolio operations. Many don't, or have one whose bandwidth is already spoken for. I work with VCs on a part-time or fractional basis as an operating partner across the portfolio, with the depth of someone who's actually sat in the CEO seat. The engagement scales to what you need. One company at a time, or ongoing coverage across the firm.

Your portfolio

You bring me into a portfolio company at a moment that matters. It might be growing faster than the way it's run can handle. It might be heading into a sale, an acquisition, or a partnership. It might be stuck, or in real trouble. In any of those, you want someone who's operated at this level in the room, reading the company clearly and helping you and the founder get it right.


The questions you're carrying usually sound like this:

  • Is this founder going to break?

  • Is this the right CEO for the next stage?

  • Has the founder become the bottleneck?

  • Why can't this leadership team get aligned?

  • Why are they struggling to hire executives?

  • Why do they keep missing targets?

  • Can they take this on with the team and resources they have?

  • Is there still a future here, and if not, what's the cleanest way through?

  • What does AI actually mean for this business?


You can sense when something's off, or when there's more here than the company is reaching. Naming it is the harder part. That's what I do, as a true partner to the founder.


I've raised capital, taken a company public, and bought and sold companies on both sides of the table. I've sat on 17 boards and worked through more than 10 founder exits, and I've never fired a founder. That isn't because I avoid hard calls. It's because most situations that look like a founder problem are actually a problem with how the company was built around the founder, and that's fixable. I can tell the difference quickly.


The trust comes from the work itself. Founders see how I operate, they see I'm holding both their interest and the company's, and that's what lets us get to the real issues.


AI exposure
Most portfolios right now hold companies in very different positions. Some are SaaS businesses whose moat and pricing are being tested by AI. Some are AI-native companies trying to scale an operating model that doesn't have a playbook yet. I work across both, and I can help you read where a given company actually sits, where the real exposure is, and whether the team has the capacity to make the changes the moment requires. That last part is the one you can't assess from a deck, and it's usually the one that decides the outcome.


Dealflow runs both ways

Founders I work with often need capital. VCs I work with often need someone they trust to send into a company that matters to them. I'm happy to be in that loop.

I work with VCs in three ways:


Operating Partner
Some firms have a dedicated operating partner or head of portfolio operations. Many don't, or have one whose bandwidth is already spoken for. I work with VCs on a part-time or fractional basis as an operating partner across the portfolio, with the depth of someone who's actually sat in the CEO seat. The engagement scales to what you need. One company at a time, or ongoing coverage across the firm.

Your portfolio

You bring me into a portfolio company at a moment that matters. It might be growing faster than the way it's run can handle. It might be heading into a sale, an acquisition, or a partnership. It might be stuck, or in real trouble. In any of those, you want someone who's operated at this level in the room, reading the company clearly and helping you and the founder get it right.


The questions you're carrying usually sound like this:

  • Is this founder going to break?

  • Is this the right CEO for the next stage?

  • Has the founder become the bottleneck?

  • Why can't this leadership team get aligned?

  • Why are they struggling to hire executives?

  • Why do they keep missing targets?

  • Can they take this on with the team and resources they have?

  • Is there still a future here, and if not, what's the cleanest way through?

  • What does AI actually mean for this business?


You can sense when something's off, or when there's more here than the company is reaching. Naming it is the harder part. That's what I do, as a true partner to the founder.


I've raised capital, taken a company public, and bought and sold companies on both sides of the table. I've sat on 17 boards and worked through more than 10 founder exits, and I've never fired a founder. That isn't because I avoid hard calls. It's because most situations that look like a founder problem are actually a problem with how the company was built around the founder, and that's fixable. I can tell the difference quickly.


The trust comes from the work itself. Founders see how I operate, they see I'm holding both their interest and the company's, and that's what lets us get to the real issues.


AI exposure

Most portfolios right now hold companies in very different positions. Some are SaaS businesses whose moat and pricing are being tested by AI. Some are AI-native companies trying to scale an operating model that doesn't have a playbook yet. I work across both, and I can help you read where a given company actually sits, where the real exposure is, and whether the team has the capacity to make the changes the moment requires. That last part is the one you can't assess from a deck, and it's usually the one that decides the outcome.


Dealflow runs both ways

Founders I work with often need capital. VCs I work with often need someone they trust to send into a company that matters to them. I'm happy to be in that loop.

Founders I've worked with

Founders I've worked with

150+

150+

VCs I've worked with

VCs I've worked with

60+

60+

Corporate transactions

Corporate transactions

$1B +

$1B +

Board seats

Board seats

17

17

Founder exits navigated

Founder exits navigated

10+

10+

Founders fired

Founders fired

0

0

Dawn Umlah


STRATEGIC DECISION PARTNER


Dawn Umlah


STRATEGIC DECISION PARTNER